Marketing with Love


A couple of weeks back, I ordered a bag from the online store Chumbak*

The bag was of very good quality, no doubt, but what I liked more were the little bits of detail in the product package — the bright pink tags on the bag; the caption that said ‘Designed with love in India’; and my favourite, the metallic baby elephant!

A symbol of my love for textured paper; a symbol of national pride; and a symbol of the joys of little surprises.

Kudos to the team at the store for putting their heart into the purchase experience!

A baby elephant, proudly saying 'designed with love in India'!
A baby elephant, proudly saying ‘designed with love in India’!

In other marketing news, here’s something I recently created — a t-shirt of my mother’s kolam!

T-shirt available now at mydreamstore.in
T-shirt available now at mydreamstore.in

This is the first of what I hope will become a series of tees – see, there’s a logo too! 😀
I’m still figuring out how to go about all this, and I need your help to make it successful. I’d really appreciate if you would share this with anyone who’d be interested in buying it 🙂

If you’d like to purchase it, it is available here and here.


To see other symbols and their interpretations, be sure to check out the Daily Post’s Weekly Photo Challenge

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Published by

kasturika

Stories, places, hobbies, musings, maybe the odd poem... Hopefully, all these seemingly random pieces will fit together one day to reveal the grand mosaic that the cosmic universe has planned for me.

11 thoughts on “Marketing with Love”

    1. Well, yes marketing in this day and age is quite a sad story. But that’s where I felt this store was different. They seem to be loving what they do, and the attention to small details is where they win over customers. An example of true marketing, beginning with a quality product and an honest intent, instead of relying on hard selling.

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